Negros Trade Fair Marks 40 Years of Championing MSMEs with SM Supermalls

The Association of Negros Producers (ANP), in partnership with SM Supermalls, officially launched BÚTLAK: The 40th Negros Trade Fair during a media preview at SM Aura. Marking four decades of championing micro, small, and medium enterprises (MSMEs), the landmark trade fair will run from September 22 to 27, 2026, bringing 178 homegrown brands from the Negros Island Region to the SMX Convention Center Aura.

The press event featured the debut of the official BÚTLAK promotional video alongside speeches from industry leaders, a curated food tasting, and previews of artisanal fashion, homeware, and crafts.

Media Launch Highlights & Executive Remarks

• Focus on Enterprise Creation: ANP President Christina Gaston highlighted how four decades of community-led trade fairs have helped small local makers transition into sustainable, competitive enterprises.

  
  
  

• Public-Private Partnership: SM Supermalls President Steven Tan emphasized how the SM for MSMEs initiative provides provincial creators with high-visibility market platforms to scale their businesses.

• Culinary Heritage & Evolution: Negrense personalities including actor-restaurateur Joel Torre (JT’s Manukan), Chef JP Anglo, and Chef JJ Yulo led a tasting showcase, featuring culinary staples from established names like Bob’s Café, 21 Restaurant, Chicken House, El Ideal, Virgie’s Homemade Products, and Antonio’s Group.

  
  
  

• Artisanal Fashion & Home Finds: Previews showcased sustainable footwear from Lakat Sustainables, island-style jewelry from Arête, hand-smocked garments from Ellege Handcrafted Fashion, and eco-luxury houseware from Hacienda Crafts, Tumandok Crafts Industries, Artisana Island Crafts, and NVC Foundation.

"Our roots are found in the traditions, skills, and stories handed down to us. Our blooms are the new ideas, new enterprises, and new generations emerging from those roots. After 40 years, Negros continues to bloom—and its brightest chapters are still ahead," stated Mary Anne Colmenares, NTF Chairperson and ANP Vice President.

Important Question

When and where will BÚTLAK: The 40th Negros Trade Fair take place?

Answer

The fair will be held from September 22 to 27, 2026, at the SMX Convention Center Aura in Taguig City.

SM Job Fair Marks 500th Milestone and Expands Future-Ready Skills Access

On August 12, SM City Daet hosted the 500th SM Job Fair, marking a major milestone in SM Supermalls’ nationwide advocacy to make employment accessible. Since its inception, the nationwide program has connected approximately 330,000 jobseekers with thousands of employers, resulting in more than 42,000 applicants hired on the spot (HOTS).

In partnership with the Department of Labor and Employment (DOLE), local Public Employment Service Offices (PESO), and industry partners, SM Supermalls continues to utilize its nationwide mall footprint to shorten the distance between talent and opportunity.

Bridging Technical Skills and Careers with TESDA

To address the evolving needs of modern industries, SM Supermalls collaborated with the Technical Education and Skills Development Authority (TESDA) to host the World Café of Opportunities (WCO) for National Tech-Voc Day. At the SM Mall of Asia Music Hall on August 24, over 1,000 jobseekers connected with 54 employers offering more than 4,000 opportunities.

• TESDA Skills Compass: Launched during the event, this digital platform provides career guidance and job-matching capabilities based on technical competencies.

• Hands-On Upskilling: Showcased practical demonstrations in HVAC, autonomous robotics, animation, driving, and coffee barista skills.

  

  

  
  
  
  

• Free Workforce Training: SM has provided free upskilling programs in AI, digital literacy, and cybersecurity to more than 1,600 learners nationwide.

Selected September 2026 SM Job Fair Schedule

• September 7–8: SM City Butuan

• September 8–9: SM City Iloilo | SM City Davao

• September 9–10: SM City Cebu | SM CDO Downtown Premier

• September 10: SM City North EDSA | SM City Zamboanga | SM City Trece Martires | SM Center Muntinlupa | SM City Tuguegarao

• September 12: SM City La Union | SM City San Pablo

• September 16–17 & 22–23: SM Seaside City Cebu

• September 24: SM City Calamba | SM City Bacoor | SM Center Pulilan

Important Question

What major milestone did the SM Job Fair program achieve at SM City Daet?

Answer

SM Job Fair hosted its 500th event at SM City Daet, marking over 330,000 total connected jobseekers and more than 42,000 applicants hired on the spot nationwide.

Strong performance, stronger trust: SM Supermalls evolves for the next generation of customers

Mall operator sustains portfolio transformation reinforced with customer-obsessed strategy following strong H1 business performance  

SM Supermalls delivered record revenues in the first half the year, expanding 8% to P41.8 billion from P38.6 billion. Its exceptional performance was driven by higher leasable space and tenant sign-ups, along with steady foot traffic. 

Total gross leasable area grew 3 percent to 5.1 million square meters from 5.0 million square meters, while the number of tenants rose 4 percent to 23,174 from 22,192. Average daily foot traffic was steady at 3.7 million.  

“Our growth reflects the enduring trust of our tenants and shoppers. Despite macroeconomic headwinds, they continue to find value in the variety of our offerings and the strong sense of community in our malls,” said SM Supermalls President Steven Tan. “This gives us confidence to keep investing in spaces and experiences that respond to their changing needs.”

SM’s Transformation Journey

Noting market demand for diverse and unique experiences beyond retail, SM enhanced its spaces with refreshed sports, leisure, and entertainment offerings. The mall operator sustained foot traffic through the addition of 41 Pickleball courts in its first-half inventory, bringing up the number of its courts to 102 courts across 32 properties nationwide.

On June 12, 2026, SM Supermalls also co-hosted the Galaxy Manila Marathon, the first-ever full marathon to take over EDSA, drawing over 25,000 runners across multiple categories.

On top of these, SM also emphasized its corporate purpose of driving value to its surrounding communities through sustainable facilities developed in its malls. From 100 Megawatt peak (MWp) solar power generated through its mall rooftop solar PV system, SM has increased its capacity to 122 MWp with further plans on expansion until the end of the year. SM also recently reached 100% coverage for free EV Charging Stations across all 90 of its malls at 203 EV charging stations.

Because of its sustained innovation and pioneering customer-centric vision, SM Supermalls was heralded as the Philippines’ Strongest Brand for the second year in a row by leading global brand valuation consultancy firm Brand Finance. Fueled by its strong customer, community, and advocacy initiatives, SM Supermalls scored a 95.3 out of 100 on the Brand Strength Index, surpassing its 2025 performance to retain its AAA+ rating in the Philippines 50 2026 report.

The next chapter of My SM

With these milestones, SM aims to sustain its customer-defined transformation through My SM—its five-year platform for evolving SM malls around the changing needs, lifestyles and aspirations of Filipino communities.

“Our growth plan for the rest of 2026 and beyond is to continue evolving for our customers. SM will keep building business momentum through the introduction of exciting new brands, cinema and entertainment acts, as well as leisure offerings that will sustain market interest. With the upcoming opening of our 91st mall, SM Nuvali, we are expanding our business footprint in the emerging growth corridor of South Luzon and Calabarzon with an innovative upscale mall concept never experienced in the Philippine market before,” said Tan.

 

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About SM Supermalls

SM Supermalls is one of Southeast Asia’s largest mall developers and operators, with 90 malls in the Philippines and 9 in China. Every Filipino has an SM story. For generations, SM has been more than a place to shop. It has become part of everyday Filipino life, a place where families gather, friendships grow, milestones are celebrated, passions are discovered, and communities come together. As Filipinos’ lifestyles continue to evolve, SM continues to transform its destinations through My SM creating malls that are more connected, experiential, and meaningful, while remaining the place Filipinos know, trust, and call home. My SM. Your Most Loved Supermall.

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Less Walking, More Convenience: My SM Is Changing the EDSA Commute

For millions of Filipinos navigating EDSA, the daily commute is becoming safer, more seamless, and more convenient. As SM Supermalls continues its transformation journey beyond retail and shared spaces, its malls are evolving to make transit connectivity easier for everyday commuters.

Through dedicated pedestrian infrastructure—developed in coordination with the Department of Transportation (DOTr), Department of Public Works and Highways (DPWH), and Metropolitan Manila Development Authority (MMDA)—SM is addressing key commuter pain points along Metro Manila's busiest thoroughfare.

SM Megamall EDSA Busway Concourse and Pedestrian Bridge

The completion of the SM Megamall EDSA Busway Link connects SM Megamall directly to the Ortigas station of the EDSA Bus Carousel.

• Shorter Walking Distance: Replaces the need to navigate the congested MRT-3 footbridge, providing a direct route to bus platforms.

• All-Weather Protection: Features a fully covered, elevated enclosed pedestrian bridge spanning EDSA to shield commuters from rain and heat.

• Universal Accessibility: Equipped with wide ramps and elevators to serve persons with disabilities (PWDs), senior citizens, and pregnant women.

• Direct Transit Access: Simplifies boarding for northbound trips to Monumento and southbound trips toward the Parañaque Integrated Terminal Exchange (PITX).

SM North EDSA–MRT 7 Link

Ongoing construction of the SM North EDSA–MRT 7 Link will create a seamless pedestrian connection between the mall and the Grand Common Station. Once operational, this covered elevated walkway will enable safe foot traffic between MRT-3, LRT-1, MRT-7, and surrounding commercial hubs.

Under its broader transport integration initiatives, SM Supermalls aims to reimagine the daily journey by embedding accessible, well-lit, and ventilated commuter facilities directly into its core developments.

Important Question

How does the SM Megamall EDSA Busway Link benefit commuters?

Answer

It offers a covered, elevated connection between SM Megamall and the EDSA Bus Carousel Ortigas station, reducing walking distance and providing ramps and elevators for universal accessibility.

SM City Baguio Shares the Love of Learning Through AI, Connecting Generations in the Digital Age

Learning knows no age. At SM City Baguio, children and senior citizens came together to discover the possibilities of Artificial Intelligence (AI) during an interactive learning session held in partnership with the Department of Information and Communications Technology – Cordillera Administrative Region (DICT-CAR).

 

More than an introduction to emerging technology, the session created a space where generations could learn together, ask questions, and discover how AI can be used responsibly in everyday life.

10-year-old Jacob Jimenez raises questions during the AI learning session, exploring how Artificial Intelligence can support learning and creativity.

For young participants, the activity encouraged curiosity and creativity, showing how AI can support learning and inspire new ideas. Ten-year-old Jacob Jimenez, a Grade 5 student, was eager to explore more.

“I want to know more about AI because it is futuristic technology. I tried a game where you have to use AI, and I also made an app,” Jacob shared.

His mother, Joan Jimenez, appreciated the opportunity for children to become more familiar with technology that is increasingly part of their everyday lives.

“I am very thankful kasi ino-open ng SM City Baguio ang mga ganitong opportunities para sa mga kids. I hope na mas marami pang ganitong programs,” she shared.

 

Senior citizens actively engage in a discussion on Artificial Intelligence with DICT-CAR, gaining practical insights on how AI can be used safely and responsibly in everyday life.

For senior citizens, the session offered a chance to become more comfortable with digital technology while learning important lessons on online safety and scams.

Cheryl Alquiza proudly shows her certificate after completing the AI learning session led by DICT-CAR at SM City Baguio

Senior participant Cheryl Alquiza shared how the discussions helped her become more aware of potential risks in the digital space.

“We learned so much information... Sometimes, we are very vulnerable to scams,” Cheryl shared.

   

AI FOR ALL AGES – Senior citizens and kids actively participate in the AI learning session led by DICT-CAR.

The inclusive nature of the activity highlighted how technology can bring people together across generations.

“From kids to seniors, it only goes to show na yung technology ay walang pinipiling edad. Very inclusive siya,” said DICT-CAR Engineer Katherine Aguilar.

 

For SM City Baguio, the initiative reflects its commitment to creating meaningful experiences that bring communities closer, making the mall not only a place for shopping and entertainment, but also a space for learning, connection, and growth.

Through initiatives like this, SM continues to share the Love of Community by creating opportunities where everyone, regardless of age, can learn, participate, and embrace the possibilities of a digital future.

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Think You Know Coconut? Discover 5 Ideas That May Surprise You

A coconut may be familiar, but what Filipino entrepreneurs are doing with it is anything but. Mounted by the Department of Trade and Industry (DTI) in partnership with the Department of Agriculture–Philippine Coconut Authority (DA-PCA) and supported by the Coconut Farmers and Industry Development Plan (CFIDP), the DTI-Bagong Pilipinas COCONUTPhilippines Trade Fair 2026 brought together around 300 coconut MSMEs nationwide at the SMX Convention Center Manila.

Through SM Supermalls' SM for MSMEs program, homegrown coco-preneurs received a high-visibility marketplace to showcase their creative ideas and zero-waste innovations. Here are five discoveries that showcase the versatile future of the Philippines' "tree of life":

1. One coconut, endless possibilities

Elmer Marbello of Marbello’s Processed Foods Manufacturing has developed around 40 products utilizing every part of the crop, including coconut liniment and coconut bagoong made from remnants. Meanwhile, Adrian Ramilo of Ayanas is pushing boundaries with handcrafted coconut wine that drives job creation in local farming communities.

2. A Gen Z school project turned real business

Started as a college feasibility study to address lactose intolerance, Dehusk created locally produced drinkable coconut milk designed specifically as a beverage alternative rather than for cooking. Today, the company operates as a proudly Gen Z-run enterprise.

3. Transforming waste into community livelihoods

Virna Morales of Venice Rose Integrated Farms and Johnalyn Lamprea of Lampre’s Integrated Farm turn surplus coconut shells into handcrafted bags, piggy banks (alkansya), and utility items. This zero-waste initiative currently supports the livelihoods of over 100 workers.

4. Turning skills into scalable enterprises

After mastering craft manufacturing through DTI’s Kapatid Mentor ME Program, Juvy Crusina of Crusina’s Handicrafts in Pagudpud, Ilocos Norte transitioned into a sole proprietor. Showcasing at SM trade venues helped scale her orders and expand her brand's market reach nationwide.

5. Expanding impact through public-private partnerships

Behind individual success stories is a broader commitment to building sustainable businesses. Supported by DTI Secretary Ma. Cristina A. Roque, SM Supermalls President Steven Tan, and SM Supermalls EVP for Marketing Joaquin L. San Agustin, public-private collaboration ensures local MSMEs receive market access to grow into lasting commercial brands.

Important Question

Where and when was the COCONUTPhilippines Trade Fair 2026 held?

Answer

The trade fair ran until August 30, 2026, at the SMX Convention Center Manila in Pasay City.

SM Megamall Becomes Part of Metro Manila’s Transit Backbone with Busway Link

As ridership on the EDSA Bus Carousel increases, infrastructure evolves to meet daily demand

Commuters no longer have to take the inconvenient walk across EDSA to arrive at the SM Megamall station

Download the video or GIF here

Every day, over 170,000 commuters board the EDSA Bus Carousel to get to work, school, and everywhere in between – and this passenger count continues to climb. As more Filipinos turn to the EDSA busway as their daily mode of transportation, the infrastructure around its busiest stations is being pushed to keep pace, with one of the initiatives being a direct walkway linking the bus station to SM Megamall.

The SM Megamall EDSA Busway Concourse, which opened to the public on April 2026, is an elevated, weather-protected walkway that connects the EDSA Bus Carousel’s SM Megamall station to SM Megamall Building A, eliminating the need for commuters to traverse the lengthy stretch across EDSA. It houses escalators and elevators to ensure convenient access for all, including commuters with disabilities, senior citizens, and pregnant women.

The SM Megamall busway link features escalators and elevators for easier mobility from the entrance to exit points

Download the video or GIF here

The concourse was developed by your most loved SM Supermalls in collaboration with the Department of Transportation (DOTr), as part of joint efforts to improve the commuter experience. The link provides direct access to the bus platform that serves northbound trips to Monumento and southbound trips to the Parañaque Integrated Terminal Exchange (PITX).

This development reflects a broader shift in how Philippine malls are evolving in design – being positioned not only as shopping and leisure destinations, but also as functional nodes within the country’s urban mobility network. SM Megamall’s busway link builds on a similar model previously introduced at SM North EDSA, signaling a pattern that may be replicated across other SM Supermalls strategically located along major transit corridors.

Under the My SM campaign, the mall operator highlights its larger commitment to enhancing and reenvisioning how daily activities – like commuting – can be made more seamless, comfortable, and safe for every Filipino. For more information, visit @smmegamall or https://www.smsupermalls.com/. 

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About SM Supermalls

SM Supermalls is one of Southeast Asia’s largest mall developers and operators, with 90 malls in the Philippines and 9 in China. Every Filipino has an SM story. For generations, SM has been more than a place to shop. It has become part of everyday Filipino life, a place where families gather, friendships grow, milestones are celebrated, passions are discovered, and communities come together. As Filipinos’ lifestyles continue to evolve, SM continues to transform its destinations through My SM creating malls that are more connected, experiential, and meaningful, while remaining the place Filipinos know, trust, and call home. My SM. Your Most Loved Supermall.