Discover, Dine, and Play: Cebu’s Growing Collection of Destination Attractions Captivates Travelers 

Discover fun and adventure at Cebu Fun Park, one of the featured attractions within the SM Seaside Complex that brings recreation and leisure together in one destination. 

CEBU, Philippines, 12th August 2026 - Cebu continues to strengthen its reputation as one of the country's most dynamic travel destinations, offering visitors a diverse mix of attractions, experiences, and activities that go beyond its renowned beaches and heritage sites. As part of its SM for Cebu commitment, the most-loved SM malls in Cebu continue to bring together shopping, dining, entertainment, recreation, and leisure experiences, giving both locals and visitors a maxed-out experience and more ways to discover, dine, play, and make the most of their time in the province.

At SM City Cebu, visitors can experience a vibrant urban destination where shopping, dining, entertainment, and recreation come together in one convenient location. From leading fashion and lifestyle brands to the latest in technology, beauty, home, and everyday essentials, SM City Cebu curates one of the city's most comprehensive retail destinations, making it a preferred shopping hub for both locals and tourists. Food lovers can also explore the Food Hall, which brings together a diverse selection of dining concepts, offering everything from local favorites to international flavors in one vibrant culinary destination, while families and groups can enjoy friendly competition at the SM Bowling Center. For moviegoers, the Directors Club Cinema offers a premium viewing experience, while the first and only IMAX Theatre in Cebu remains a premier entertainment destination, offering audiences an unparalleled cinematic experience with cutting-edge projection and sound technology for the biggest film releases. With its central location and broad range of offerings, SM City Cebu provides visitors with a convenient way to shop, dine, be entertained, and unwind while exploring the city.

In Mandaue City, SM J Mall offers a distinctly different lifestyle experience, combining Japanese-inspired design and contemporary leisure concepts with shopping, dining, wellness, and entertainment. Visitors can explore the mall's Japanese-inspired spaces and discover dining destinations such as the Izakaya Terrace and Food Hall, offering opportunities to enjoy meals and gather with family and friends. Beyond dining, SM J Mall brings together retail, beauty and wellness, technology, and active-lifestyle experiences, creating a destination suited for both relaxation and recreation. Moviegoers can also enjoy the premium Directors Club Cinema, while the mall's curated spaces and lifestyle concepts provide visitors with a more experiential way to spend their day. Together, these offerings give SM J Mall a distinctive character within Cebu's growing collection of lifestyle destinations.

SM Skating offers an exhilarating ice-skating experience at SM Seaside City Cebu, giving visitors a space to glide, play, and enjoy memorable moments on the ice. 

At SM Seaside City Cebu, visitors can explore an expansive mix of retail, dining, entertainment, and leisure offerings, including the SM Bowling Center, Ice Skating, and Directors Club Cinema. Beyond the mall, the surrounding SM Seaside Complex brings together Cebu Ocean Park, Cebu Fun Park, and Thirsty Pickle, offering marine discovery, family recreation, and active sports experiences. The destination is further expanding its events and entertainment offering with the SM Seaside Cebu Arena, which hosts major concerts, sporting events, and other large-scale activities, while the upcoming SMX Convention Center Seaside Cebu is set to further strengthen Cebu's capacity for conventions, exhibitions, meetings, and events.

From homegrown Cebuano specialties to globally inspired cuisine, SM Supermalls bring together diverse dining experiences that celebrate Cebu’s vibrant food culture.  

Cebu's diverse dining scene adds another dimension to the visitor experience, from beloved Cebuano specialties to globally inspired cuisines. Across SM malls in Cebu, guests can discover local favorites, homegrown brands, and international restaurants, making every visit an opportunity to explore new flavors while experiencing the region's vibrant food culture. Whether enjoying the variety at the Food Hall of SM City Cebu, experiencing Japanese-inspired dining at SM J Mall, or exploring the wide range of restaurants at SM Seaside City Cebu, visitors can easily make food part of their Cebu experience.

Visitors enjoy an exciting game of pickleball at Thirsty Pickle, one of the featured lifestyle attractions within the SM Seaside Complex, offering active recreation for both beginners and experienced players. 

The growing variety of attractions gives travelers more ways to spend their day, whether enjoying marine encounters and family activities, discovering new dining and lifestyle concepts, shopping, watching movies, bowling, playing pickleball, or attending concerts and major events. By bringing together diverse lifestyle, retail, dining, entertainment, and recreational experiences, these destinations contribute to Cebu's broader tourism landscape, creating more opportunities for longer visits, repeat trips, and engagement with local businesses. As Cebu's tourism landscape continues to evolve, its growing collection of attractions reinforces the province's position as one of the country's premier travel destinations, inviting visitors to discover, dine, and play while experiencing even more of what Cebu has to offer.

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About SM Supermalls

SM Supermalls is one of Southeast Asia's largest mall developers and operators, with 90 malls in the Philippines and 9 in China. For generations, SM has grown alongside Filipino communities by creating destinations where people, businesses, and opportunities come together.

Through "My SM," SM continues to evolve with the changing lifestyles and needs of Filipino communities, reimagining the mall experience through thoughtfully designed spaces, better connectivity, innovative digital conveniences, and meaningful experiences that foster connection and strengthen communities.

My SM. Your Most Loved Supermall.

 

New Tables to Try, New Corners to Discover at SM Supermalls in Mindanao

Your saved list is about to get longer! 🙈

This month, SM Supermalls is bringing even more reasons to plan that next mall trip across Mindanao. Think new cafés, fresh dining spots, and exciting brands making their debut! Here's a quick roundup of the latest openings you won't want to miss.

Let's get into the newest arrivals, shall we?

• DJI ARS (Authorized Retail Store)

Take your content creation to new heights at CDO’s first ever DJI ARS, now open at Level 3, Cyberzone, at SM CDO Downtown. Explore DJI's latest lineup of drones, action cameras, handheld gimbals, and creative imaging gear, with expert guidance to help you find the right setup, whether you're a beginner, traveler, or seasoned creator.

• Zus Coffee

Coffee lovers in Davao have something new to look forward to as Zus Coffee is soon to open their first-ever Mindanao branch at SM City Davao this September! A new great spot for your daily caffeine fix, quick breaks, or catch-ups with friends. Drop by soon at SM City Davao and be among the first in Mindanao to experience Zus!

• Abba's Rest & Cafe

Need a place to slow down for a while? Abba's Rest & Cafe, soon to open at SM CDO Downtown, offers a warm and welcoming space to enjoy comforting food, freshly prepared drinks, and meaningful conversations. Whether you're taking a break from shopping or meeting up with loved ones, it's a cozy stop worth adding to your list.

• Fat Chef Restaurant

Good food has a way of bringing everyone together, and Fat Chef Restaurant is all about generous servings and comforting flavors! Soon to open in SM CDO Downtown, it's a great spot for casual lunches, family dinners, and celebrations with friends over satisfying meals.

• Miniso Land

A whole new way to experience MINISO is soon to arrive in the Philippines! Miniso Land, soon to open at SM Lanang, marks its first-ever branch in the country. Beyond your favorite collectibles, plushies, beauty finds, and everyday essentials, the expanded concept offers immersive themed spaces and an even bigger selection of products, making every visit feel like an adventure for fans of all ages.

Every visit to the mall brings the possibility of discovering something you'll want to recommend to friends or return to with family. From new dining destinations to exciting lifestyle concepts, SM Supermalls continues to create spaces where everyday moments become memorable experiences - and that’s why this is My SM. 

Check out these latest openings and see what's new at SM Supermalls. 

Follow @smsupermalls on social media or visit www.smsupermalls.com for updates.

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About SM Supermalls
SM Supermalls is one of Southeast Asia's largest mall developers and operators, with 90 malls in the Philippines and 9 in China. For generations, SM has grown alongside Filipino communities by creating destinations where people, businesses, and opportunities come together.

Through "My SM", SM continues to evolve with the changing lifestyles and needs of Filipino communities, reimagining the mall experience through thoughtfully designed spaces, better connectivity, innovative digital conveniences, and meaningful experiences that foster connection and strengthen communities.

My SM. Your Most Loved Supermall.

Award-Winning Circularity: SM Waste Free Future Transforms Closed-Loop Systems

Manila, Philippines – SM Prime Holdings, Inc. (SM Prime) received the Gold Award in the Transformation Category at the 2026 ESG Edge Impact Awards for its SM Waste Free Future initiative. The Transformation Category celebrates businesses and organizations that have significantly improved and evolved overall sustainability performance and operational models over time. 

From Vision to Transformation 

Through a collaborative ecosystem of stakeholders working toward a common goal, the shared commitment of a waste-free future reflects the SM way of creating meaningful and lasting impact. The launch of SM Waste Free Future in 2024 at the SM Mall of Asia marked the start of the group-wide initiative on waste circularity and standardized waste segregation across SM properties. 

At the core of the initiative is the belief that lasting waste reduction begins with everyday behavior. Applying the theory of change, the program started with observations of daily waste generation and an assessment of existing segregation systems. This was followed by the deployment of the three-bin waste system: Recyclable, Disposable, and Compostable (RDC) bins, which make segregation easier and more accessible, helping reinforce positive daily habits over time. 

(Photo Caption) The 2024 nationwide launch of SM Waste Free Future. 

(Photo caption) Early days of employee engagement and awareness-building. 

Closing the loop, however, requires more than improving waste management practices. In 2025, a year after its launch, SM Prime achieved an 80% diversion rate for non-hazardous waste away from landfills. Achieving this level of diversion means sustained commitment and strategic investment in the program. 

A key enabler is SM GUUN Environmental Company, Inc. (SGECI), a waste-to-fuel facility in Consolacion, Cebu, that transforms disposable waste into alternative fuel for major cement manufacturers such as Holcim and APO Cement, advancing both waste diversion and circularity goals by keeping materials in productive use. 

SGECI’s expanded ecosystem includes Asia Brewery, PetValue, Nature Springs, and Concreat to recover, process, and repurpose waste materials generated across SM properties and smaller businesses in the area. It has processed more than 6,000 metric tons of waste in 2025, helping divert valuable resources away from landfills. 

(Photo caption) Through SGECI, SM Prime invests in critical waste infrastructure to help the country address its waste challenges. 

Turning circularity into movement 

Behind every framework, however, lies the collective action critical to any program. SM Cares, the corporate social responsibility arm of SM Supermalls, leverages its social media presence to engage communities, especially the youth, in active participation toward a waste-free future. Last year's International Coastal Cleanup had 48,000 volunteers – the largest gathering of coastal warriors to date.  

“Creating a waste-free future requires everyone to play a role—from employees and partner-tenants to local governments, communities, and customers,” says Engr. Liza B. Silerio, SM Supermalls VP for Compliance and Sustainability.

 “It is always a challenge at the start, but I’m proud of how far we have come. By working together, we can turn waste challenges into opportunities for positive environmental impact,” said Silerio.  

(In photo) SM Prime representatives with Engr. Liza B. Silerio (left middle), SM Supermalls VP for Compliance and Sustainability; Dr. Louernie de Sales (right middle), SM Prime VP for Sustainability and President of SGECI; Ms. Katrina Dalusong (leftmost), Philippine Daily Inquirer’s Director for Group Sales; and Philippine Daily Inquirer Business Section Editor, Ms. Tina Arceo-Dumlao (rightmost).

Championed by the SM Green Movement, the SM Waste Free Future continues to advance SM Prime's circular economy practices by bringing together employees, tenants, partners, and communities behind a shared vision of responsible waste circularity. 

 “This recognition reflects the power of collaboration in attempting to do what is impossible. The award belongs to everyone who has contributed to the journey. It demonstrates that when we unite behind a common purpose, we can achieve transformation at scale,” says Louernie de Sales, SM Prime VP for Sustainability and President of SGECI. 

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7 Reasons to Discover the Women Strong Network Hybrid Trade Fair

Behind every booth is a woman, a story, and a Filipino brand waiting to be discovered. Women entrepreneurs proudly showcase their creations at the Women Strong Network Hybrid Trade Fair at SM Megamall, where WomenBizPH and SM Supermalls, through SM for MSMEs, create opportunities for homegrown businesses to gain visibility, connect with more customers, and take their next step toward growth.

The trade fair brings together women entrepreneurs, government leaders, industry partners, and shoppers for three days of business, learning, and meaningful connections. Here are seven reasons why this year's trade fair is more than just a marketplace:

1. Every booth has a story waiting to be discovered

Walk through the trade fair and you'll discover master weavers preserving generations of Filipino craftsmanship, entrepreneurs transforming family recipes into businesses, and women turning local materials into competitive products. As Ma. Cecilia Mina of Tinguian Ethnic Art Handloom Woven Products shares, trade fairs provide a reliable marketplace where customers can directly discover their crafts.

2. You might discover your next favorite Filipino brand

From handcrafted fashion and woven home décor to artisanal food, wellness products, and sustainable lifestyle brands, the fair features a diverse collection of women-led enterprises. Shoppers can meet founders, ask how products are made, and support local businesses.

3. Great entrepreneurs never stop learning

Building a successful business requires continuous learning, adaptation, and innovation. Government and industry leaders—such as DTI Assistant Secretary Nylah Rizza Bautista—underscore the importance of collaboration in providing knowledge, support, and market opportunities.

4. Sometimes the biggest opportunity begins with a conversation

Not every measure of success happens at the checkout counter. Entrepreneurs connect directly with shoppers, mentors, and potential business partners, opening doors to new customers and collaborations.

5. Behind every product is a community and culture worth supporting

Many women entrepreneurs run businesses that uplift their entire communities. For instance, Sitti Go Se of Mindanao Pearl International works directly with community members in Sulu who harvest pearls and create jewelry, helping sustain livelihoods and preserve culture.

6. Success deserves to be celebrated and shared

The event features learning sessions, networking, and recognition programs like the Amazing Weaves Distinction Awards and Capstone Awards, inspiring other aspiring entrepreneurs to take their first step.

7. A trade fair can be the beginning of something much bigger

Through SM for MSMEs, trade fairs serve as a pathway to wider retail distribution. Business owners like Gloria Pantaleon of Gloria’s Delicacies and Corrs Valenton of Corrsy’s Kitchen turned small trade fair beginnings into thriving presences in SM Hypermarket and SM mall kiosks.

Important Question

What is the primary purpose of the Women Strong Network Hybrid Trade Fair?

Answer

The trade fair celebrates women entrepreneurs by putting a spotlight on their brands, providing market access, and creating opportunities for homegrown Filipino businesses to be seen, supported, and discovered.

Your Guide to New Stores and Food Spots at SM Supermalls in Mindanao

No two mall visits are exactly the same. Some days call for a café stop, others for a shopping trip or a meal you've been craving!

This July, SM Supermalls is adding more experiences across Mindanao with a fresh mix of dining spots and lifestyle brands. From first-in-SM concepts to exciting new openings, there's even more to enjoy, whatever brings you to the mall.

Here's what's new at your most-loved mall, SM Supermalls!

• Gashapon Bandai

A new world of surprises awaits at Level 3 of SM CDO Downtown with Gashapon Bandai. From beloved anime characters to adorable mini collectibles, every capsule offers the thrill of not knowing exactly what you'll get next.

• Comma Café

Take a pause and enjoy thoughtfully crafted drinks and café favorites at Comma Café, soon to open at the Level 2 of SM Lanang. As the first branch in SM, it's an inviting spot for casual catch-ups, quiet afternoons, and everything in between!

• Yappari

Yappari is now open on the Lower Ground Level of SM City Zamboanga, bringing its signature lava stone steak experience to Zamboanga for the very first time. Enjoy premium cuts served on sizzling hot stones, so you can cook every bite to your preferred doneness while savoring every flavorful moment.

• Tong Yang

Tong Yang has officially arrived on Level 3 of SM City Zamboanga, marking its first branch in Zamboanga. Known for its all-you-can-eat hot pot and grill concept, it's the perfect spot to gather with family and friends over fresh meats, seafood, vegetables, and flavorful broths for a fun, interactive dining experience.

Everyday routines are constantly evolving, and so are the places that support them. From comfort dining destinations to fashion and lifestyle brands, SM Supermalls continues to bring your favorite choices and experiences closer to the communities around you!

Check out these latest openings and see what's new at your most-loved mall, SM Supermalls.

Follow @smsupermalls on social media or visit www.smsupermalls.com for updates.

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About SM Supermalls
SM Supermalls is evolving—shaping how people live, connect, and experience life today. More than a place to shop, it is the country’s most loved mall and an everyday destination designed around the lifestyles, passions, and needs of Filipino communities, delivering new finds, fresh concepts, and meaningful experiences. 

As one of Southeast Asia’s largest mall developers and operators, with 90 malls in the Philippines and 9 in China, SM Supermalls continues to evolve its spaces, experiences, and partnerships, building destinations that grow with communities and remain trusted, relevant, and loved for generations. Your Most Loved Supermall, SM. 

 SM Job Fair Empowers Filipinos This August with Nationwide Hiring, Free Upskilling, and One-Stop Government Services

As the world of work continues to evolve, finding employment is no longer the only goal—staying competitive means continuously learning new skills and having easier access to services that support one's career journey. This August, SM Supermalls continues to create more opportunities for Filipinos through its nationwide SM Job Fair program, bringing together employment opportunities, free upskilling initiatives, and convenient access to government services that help jobseekers prepare for the future of work. More than a hiring event, SM Job Fair has evolved into a platform that empowers Filipinos by connecting them not only to employers, but also to learning opportunities and essential government services.

PMAP Mega Job Fair and SM Retail Career Events

Leading this month's activities is the PMAP Mega Job Fair held at the SM City North EDSA Skydome in partnership with the People Management Association of the Philippines (PMAP). Carrying the theme "HumanITy Forward 2026: Empowering Talent in a Digital World," the event brings together top employers, HR professionals, graduating students, and jobseekers under one roof.

Jobseekers can also explore exciting opportunities at the SM Group Job Fair at the Mall Atrium of SM City Fairview. In partnership with SM Retail, DOLE, Quezon City PESO, PSAC Jobs, PCCI, ECOP, and PHILEXPORT, applicants have the chance to pursue careers across the country's largest retail network—from department stores to specialized retail brands.

Nationwide Job Fair Schedule

SM Supermalls continues to bring career opportunities closer to communities through its nationwide Job Fair program in partnership with DOLE and local PESO offices. Upcoming and recent August schedules include:

• August 10–11: SM City North EDSA Skydome

• August 12: SM City Daet

• August 13: SM City Trece Martires & SM City Tuguegarao

• August 18: SM City Fairview

• August 22: SM Seaside City Cebu

• August 24: SM Mall of Asia

• August 25: SM City Davao

• August 27: SM City Trece Martires

Building Future-Ready Skills Beyond the Job Fair

Recognizing that employability goes beyond getting hired, SM Supermalls expands its free upskilling initiatives in partnership with government agencies, educational institutions, and industry organizations. These learning sessions equip participants with practical competencies in digital literacy, cybersecurity, career readiness, and artificial intelligence through tools like Canva and IBM SkillsBuild.

Selected SM Government Service Express (GSE) locations are also activated as Upskilling Hubs, allowing communities to access free learning opportunities while conveniently processing employment-related requirements and government documents under one roof.

"At SM, we believe creating opportunities means supporting Filipinos beyond the hiring process," said Joaquin San Agustin, Executive Vice President for Marketing, SM Supermalls. "Through our nationwide SM Job Fairs, free upskilling initiatives, and the SM Government Service Express, we're making it easier for communities to find jobs, develop future-ready skills, and conveniently access essential government services closer to home."

Important Question

What core offerings are integrated into the SM Job Fair program this August?

Answer

The program integrates nationwide employer hiring events, free digital and technical upskilling workshops, and convenient access to government services through the SM Government Service Express.

 

Better Days at SM Brings Hope Closer to Youth Through Mental Health Caravan

When it comes to mental health, room must be made for young people to be heard and reassure them that their voice has value, their lives are precious. Spaces where they feel safe to speak their mind and seek help matters now more than ever.

In line with its advocacy of empowering the next generation of Filipinos and strengthening communities by providing enriching experiences for the youth, SM Cares mounted Better Days: A Youth Mental Health Caravan. The caravan was hosted in partnership with Mental Health Youth Hub PH, I AM MAD (Making A Difference), the National Youth Commission, and Global Peace Foundation Philippines.

Creating Safe Spaces for Young Minds

The multi-mall initiative was geared toward creating safe, welcoming spaces where young people could speak openly about their experiences, learn practical ways to care for their mental well-being, and discover that they do not have to face difficult days alone.

Held at the SM North EDSA Skydome last July 3, followed by activations at SM Center Pulilan Atrium and SM City Molino Cinema 1, the caravan carried the theme, "A Space for Sharing of Hope, Creating Connections, and Building Better Communities."

“At SM Cares, we believe a stronger nation begins with young people who know that their lives matter, that their voices have value, and that there are people and communities ready to stand beside them," said Joaquin San Agustin, Executive Vice President for Marketing of SM Supermalls. “And when young people feel heard, valued, and supported, they become better equipped to face challenges, care for others, and take part in building the communities they want to live in.”

Inspiring Conversations and Partnerships

Through conversations, panel discussions, activities, and messages from youth advocates and resource speakers, participants envisioned how days could get better and how they can help create them—for themselves and for others. Mental health advocates and friends of the cause, such as broadcaster and television personality Kuya Kim Atienza, joined the featured speakers at the SM North EDSA leg to inspire participants through conversations on well-being and resilience.

The caravan followed the June 24 signing of a memorandum of understanding among SM Cares, the National Youth Commission—represented by Commissioner Undersecretary Joseph Francisco “Jeff” Ortega—and Mental Health Youth Hub PH, formalizing their shared commitment to advance youth mental health and well-being.

Important Question

What is the primary goal of SM Cares' Better Days mental health caravan?

Answer

The caravan aims to create safe, welcoming spaces where young people can speak openly about their experiences, learn practical ways to care for their mental well-being, and discover they do not have to face difficult days alone.